RTÉ and the BAI : it’s reasonable to jeer breastfeeding

Back in January 2012, RTÉ’s Four Live show (now discontinued) aired a jarring live interview by Maura Derrane with Niamh O’Connell about breastfeeding “older” children. I complained, and I know a lot of others did too. “And My Baby” blogger posted her complaint on her blog. Niamh herself wrote about her experience of the interview on her own blog. 9 Crow’s shop owner in Dublin was moved to publicly denounce the interview on her business blog.  The show’s Facebook page received an unprecedented level of comments from upset people who found the interview offensive.

RTÉ dismissed all complaints, including mine. I forwarded it to the Broadcasting Authority of Ireland, who wrote to RTÉ, who wrote back to the BAI, who forwarded the response to me, and I wrote back to the BAI with a detailed rejection of the response, who responded that:

“The Forum found the complaint did not raise issues which required further consideration and accordingly, the complaint is deemed resolved”.

Dismissed. I shouldn’t have been surprised. I researched previous, unrelated complaints on the BAI website, and they don’t uphold too many in a given year. But the reason for rejecting this one is really strange.

This is why the BAI dismissed my concerns:

“The Forum found that the presenter raised relevant questions and although challenging in parts, there was no evidence of hostility”

BAI response to my complaint

Relevant questions

The ‘hostility’ I had referred to in my submission was the decision to read out an extremely harsh comment submitted by a viewer:

this picture is absolutely disgusting and as a woman myself, I find it offensive. The older child will be jeered because of this photo“.

The photo was a beautiful, candid image of Niamh tandem feeding  her two young sons in her home. The comment was read out without forewarning or apology to Niamh, who was clearly taken aback. Niamh handled the interview really well, despite what I perceived as Maura’s obvious distaste with the topic, but it was uncomfortable to watch. It was apparent to me that the interview itself was conducted in a jeering manner. Not very objective. That’s why I complained, under the fairness, objectivity, and impartiality requirements of the Broadcasting Act 2009.

However, RTÉ and the BAI have decided that it was reasonable to challenge Niamh by reading out the above comment. According to Niamh’s blog, her husband who was backstage at the time had to cover their three-year-old’s ears when it was read out. I was glad that my young daughter, who’d been watching  with me, had wandered out of the room at that point.

Do you not think though that he will be jeered? This was what the BAI have found “relevant”.

The word “jeer” was used a total of five times.

Adults are responsible for the cultural environments and the moral compasses of children. Are the decision-makers in RTE and the BAI egging on this country’s small protegés to jeer kids that are “still” nursed? Is that what it is “relevant”?

Supposing, instead, those decision-makers found some courage to over-ride their prejudices and learn something about the rights of breastfeeding women and children in this country under the Equal Status Act 2000 (Section 3.2a (gender ground) and Section 3.2c (family status ground).  They could learn that the weaning age is the business of the nursing pair, not a nose-wrinkling bystander like the RTE and BAI decision-maker.They can then pass this knowledge on to this nation’s younger generations, and teach them that jeering, for any reason, is mean.


About Adrienne

Mother, yoga teacher aspirant, digital media enthusiast, archaeologist. Embracing countryside-living again after years of city lights. Still attempting, sporadically, to blog!
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4 Responses to RTÉ and the BAI : it’s reasonable to jeer breastfeeding

  1. Niamh says:

    Thanks for following this through, I hadn’t the strength to do it myself. I am shocked at the subjectivity of the BAI, you would hope they would research the topic of breastfeeding and make an educated decision, rather than act as the “man on the street”. Ireland really has a long way to go to accept breastfeeding as “normal”. We will be writing to RTE and the BAI about our disappointment in this outcome, and refuse to pay our tv license until I receive an apology. Thanks again for taking the time to make a stand
    Niamh x

    • Adrienne says:

      Thanks for your comment Niamh. I think you did an untold amount of good with this interview, despite the railroading interrogation you got. You handled it with such poise. I don’t however accept this paltry, lazy response which demonstrates a continued disengagement with the issue, and this from a state authority.

  2. Anne says:

    Appalling. I’m completely disgusted. This adds insult to injury. When is Ireland going to grow up?

    • Adrienne says:

      Thanks for the comment Anne. The response represents a lethargy for the issues that were raised, and a repudiation of our rights by a state authority. The facts were outlined succinctly in the submissions, but I can tell they didn’t even engage. *next*! I didn’t even have time to be annoyed, I wrote my reaction so fast. But it’s sinking in now.

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